“It’s pretty much already happening, where the customer is in control of the way they follow something like horse racing.
“The days of ‘going racing’ are at the pointy end of being over and, no matter what anyone says, the game is of scant interest to the 28-45 audience.
.
“We’re talking to and already have partnerships in place with racing clubs in places like Indonesia, Thailand, the Philippines, the Maldives
“Perhaps, even racing in Macau can be resurrected under new ownership?
Does horse racing in places like Longchamps, Royal Ascot, Meydan etc have the same prestige it once had- and to which age group?
“Without giving too much away, the racing clubs already embracing ‘live’ streaming provide the Rights to their horse racing content and which is made available through a subscription based service and where there’s online wagering.
“No one these days needs the bells and whistles of restaurants, so-called on-the-ground entertainment, highly paid executive staff, superstar jockeys who mean naught to any new audience etc.
It’s not so much about cutbacks, but how less is more.
“The entertainment between races can be interactive and provided by third party content providers and partners or we create and own original content ourselves.
“If a racing club is part of the government and owns the land, we can take things from here and bring on board consumer driven brands and business opportunities that have not been thought about and create a product that’s heading into Future World and not an old folks home full of reminiscing about how things once were.”
A.Non
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THE INVISIBLE MAN OF HORSE RACING
Peter V’Landys
He no doubt has bigger fish to fry and we’re betting saw the writing on the wall on the future of horse racing 2-3 years ago and went from singing the greatest hits of Neil Diamond to the old Elvis classic “Viva Las Vegas”.
He’s a smart Cookie Monster.
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ARTICULATENESS PERSONIFIED
Craig Williams explaining how he won on the Doomben 10,000 last weekend on the Ciaron Maher trained Bella Nipotina.
Though one remembers the trainer describing “Willo”, the 48 year old rider and winner of 77 Group 1 winners as “just stupid” after his losing ride on the stable’s Jimmysstar as the $1.26
favourite, after losing the regular ride on Giga Kick, horse racing is a game of ups, downs and sideways- and X/Twittering.
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Blake Shinn, Jamie Kah, Tim Clark, Mark Zahra, Damian Lane and J-Mac notwithstanding, jockeys somewhat flying under the radar and with the deliverables worth following at often very good odds in the world of Oz racing…
Daniel Stackhouse
Jaylah Kennedy
Tyler Schiller
Dylan Gibbons
Harry Coffey
Ben Allen
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THE COMEBACK KID
Adam Hyeronimus
He gave up the game, saw the changing landscape and returned a Heronimus.
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THE OLIVER TWISTED AWARD
The connections of the mighty Hong Kong miler
Golden Sixty.
Retire the big boy and let him enjoy the rest of his life where he belongs- at Living Legends.
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THE NEW, YOUNGER AND FINELY TUNED ZAC ATTACK: Zac Lloyd!
The son of the Guv’nor- Jeff Lloyd- is right up there with the best of them and with plenty of youth and marketability on his side.
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THE SHEIK OF ARABY AND DO THE HUSTLE AWARD
Apparently doing everything possible to get a slice of the action taking place in horse racing in the financial nirvana of Saudi Arabia and still maintain some semblance of power is…
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LET’S HEAR IT FOR THE GIRLS!
Every race in Queensland last week was not won by male riders.
Think about it- and how the future of horse racing is changing and for its leaders to look beyond the obvious and continuing to play at being Captain Obvious.
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THE “WE’RE TURNING JAPANESE” AWARD
CHRISTOPHE LEMAIRE
Vive le French jockey who has ridden winners in France, all around Europe, reads, writes and speaks fluent Japanese, has his own successful line of clothing, is the country’s “idol jockey” and has been the regular rider for super horses Satono Diamond, Gran Algeria, Almond Eye, and Equinox.
Last Sunday, after being sidelined for a while after a fall in Dubai, Christophe Lemaire returned to race riding in style by winning the Japanese Oaks on Cervinia.
He’s in a class of his own.
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