Hong Kong is looking at making a comeback. Or so we read.
It’s waiting to tell the world that it’s back- changed, but that it’s back.
But how?
Advertising can do only so much.
Same with words, but let’s not argue about it.
Personally, there’s a need for something more young, relevant and with a very different emotional attachment to it where the millions of stories hidden in the city are laid bare and told to an audience who don’t know about Hong Kong.
Even if they do know, it’s about giving these stories a different twist.
There’s nothing able to twist things around than anything and everything that carries the Netflix brand.
Netflix is the coolest thing around today. And in Bela Bajaria, it has one of the most intuitive, creative and savvy executives.
Bela Bajaria is quite fascinating.
In many ways, Netflix is everything MTV could have been. But more cool and less pretentious.
Meanwhile, Hong Kong has stories that are often stranger than “Stranger Things” with its own “Glass Onion”, all rolled into one mysterious world often guided by Feng Shui.
There was Canton disco, the Studio 54 of Hong Kong in the Eighties with all its stories that’s a Netflix series waiting to happen.
With its own “White Lotus” mysteries are the back stories behind those having high tea at the Peninsula Hotel, and when the Hong Kong Hilton first came to town.
There’s the horse racing in Hong Kong, especially during the Nineties that makes “Crazy Rich Asians” look like penny pinchers at a garage sale.
There’s also the Hong Kong that’s neighbour to the always interesting Macau with its own stories on the dark side of the moon.
A creative marriage between Hong Kong and Netflix?
Ding dong.
Get it on, bring it on and Bang A Gong.
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