Hans EbertNov 84 min readWHERE DID ALL THE GREAT ADVERTISING GO?It was 1983 and British Airways had launched their groundbreaking “Manhattan” commercial. Suddenly, all us young creatives in advertising...
Hans EbertJun 103 min readThe “Who Cares?” IssueTHE DR DOOLITTLE AWARD The connections of champion Hong Kong galloper Golden Sixty From reading the quotes attributed to Trainer Francis...
Hans EbertMay 82 min readTHE WOEFUL PROMOTION OF SPORTS IN HONG KONGThere are many things going on In Hong Kong that one finds difficult to understand, but the sparse and amateurish marketing and promotion...