Hans EbertFeb 8, 20233 min readHorse Racing’s Strange Reluctance To Change...(and join the Netflix Streaming Generation)In advertising, there is what’s known as Trade advertising and consumer advertising. There is and never has been a blurring of the lines....
Hans EbertFeb 6, 20233 min readIt’s Casibah’s world and we just live in itI might do the polite thing and listen to what people have to say, but this doesn’t mean that I trust nor believe them. One only believes...
Hans EbertJan 7, 20233 min readWhat if...Taylor Swift or Elon Musk ran horse racing???When in advertising and the ad agency I was with having the McDonald’s business, it was never ever about sitting on our McLaurels and...