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Like cream rises to the top, so does Kai Ying Rising- and Peter V’Landys.
From being something of a non-believer whether the horse race known as the Everest would be a success, mainly because of the politics of horse racing going on at the time, these days I have switched sides. I have nothing but respect for the ways in which the head of Racing New South Wales Peter V’Landys fine tuned the Pegasus slot race from America into an event marketed as something for a younger demographic in Australia- and is today a global success and very probably the m
Hans Ebert
3 min read
Marketing horse racing and what adman Don Draper might have done.
Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor
Hans Ebert
8 min read
STILL VERY MUCH IN CRUZ CONTROL…
It’s hard to believe that someone with such an illustrious career in horse racing that he has can fly under the radar- but that’s exactly...
Hans Ebert
3 min read
FLYING AI AND GOING VIRAL AND HAVING FUN!
Maybe it doesn’t happen that often these days, because of the ongoing reality show of the Big Orange in the golden White House, but, not...
Hans Ebert
2 min read
YOU CAN’T PUT LIPSTICK ON A PIG AND CALL IT A THOROUGHBRED.
It was around 3am in Hong Kong and while radio channel surfing in bed, I landed on one of those rather ancient sounding racing and radio...
Hans Ebert
3 min read
Have we created an unnecessary gap in the generation gap through misconceptions?
These days when I am asked to speak about advertising and marketing, and how it’s not something that can be done by anyone, what seems to...
Hans Ebert
4 min read
THE DEMANDS OF GEN WHY NOT: GET CRACKING BEFORE THINGS FALL APART.
If a horse racing club, and not ready to really RIDE, it just might have run its race before it’s even started. But it’s not only horse...
Hans Ebert
4 min read
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